【风格定位】
原创现代艺术人文家居
【产品定位】
以原创设计、在地艺术人文为核心，为高净值用户提供极具艺术文化价值的品位家居
【品牌价值主张】
1、满足高净值用户对原创设计、个性独特家居的价值追求
2、满足高净值用户对稀缺的、在地艺术文化家居的价值追求
3、现代解构设计手法，极富国际化时尚审美特色家居
4、探索家居的创新技术、工艺美学、材料美学、科技美学
5、提升家居品牌价值与全球原创设计竞争力
Style Positioning
Original Modern Art & Humanistic Home Furnishings
Product Positioning
With original design and local art & humanism at its core, it provides high-net-worth users with quality home furnishings of great artistic and cultural value.
Brand value proposition
1. Cater to the value pursuit of high-net-worth users for original, unique and personalized home furnishings.
2. Meet the value pursuit of high-net-worth users for scarce home furnishings integrated with local art and culture.
3.Create home furnishings featuring modern deconstructive design techniques and strong international fashion aesthetics.
4. Explore innovative technologies, craft aesthetics, material aesthetics and technological aesthetics of home furnishings.
5. Enhance the value of home furnishing brands and their competitiveness in global original design.
