【风格定位】
意式极简 大宅全案
【产品定位】
为精英阶层提供意式极简风格、创新设计的品位家居
【品牌价值主张】
1、极致简约的设计手法与形体特征，极富意大利审美特色
2、极致的意式美学、时尚、创新设计
3、极致的材料质感（材质、肌理、色彩）
4、极致的细节与工艺，解决了材质工艺技术标准化
5、统一成品家具产品定制和固装产品定制新模式
Style Positioning
Italian Minimalism, Full-Case Design for Large Residences
Product Positioning
Providing Italian minimalist-style and innovatively designed quality home furnishings for the elite.
Brand Value Proposition
1. Extremely minimalist design techniques and physical features, rich in Italian aesthetic characteristics
2. Ultimate Italian aesthetics, fashion, and innovative design
3. Ultimate material texture (material, texture, color)
4. The ultimate details and craftsmanship solve the standardization of material and process technology
5. Unified finished furniture product customization and fixed product customization new model
concise home
