【风格定位】

大宅全案 整装高定

【产品定位】

简舍·家旗下固装高定产品系列

【品牌解读】

朴造至境

以“朴”为质,以“境”为心;

重塑当代高定家居的品质境界。

品牌价值主张:以系统整装高定为载体,融合科技之力与艺术之美,

在功能与情感、理性与诗意之间寻找平衡,

为高净值用户打造一处可修身、可养心、可对话未来的理想之境。

Style Positioning

Full-Case Design for Large Residences, Customized Whole-Home Furnishings

Product Positioning

Customized Fixed Furnishings Series under Jianshe·Jia (Jianshe Home)

Brand Interpretation

Forging the Ultimate Realm with SimplicityTaking "simplicity" as the essence and "realm" as the core;

Reshaping the quality realm of contemporary high-end customized home furnishings.

Brand Value Proposition: With systematic customized whole-home furnishings as the carrier,

it integrates the power of technology and the beauty of art,

seeking a balance between functionality and emotion,

rationality and poetry,to create an ideal realm for high-net-worth users—a space for self-cultivation,

soul-nourishment, and dialogue with the future.